Right now, every business needs to be online. And content marketing should be an important part of your business, not just to survive, but also to get more potential customers and be the best out there.
But it’s not just writing something and rolling it out online. It’s not a walk in the park.
As an explainer video company, content marketing is a crucial part of our digital strategy. And I have to admit that it has been really overwhelming and tough for us recently.
Our team consists of creative writers, copywriters, designers (of all kinds), project managers, marketing strategists and every other designations (in a creative agency) you could think of. Staying organized and keeping up with several different tasks was a tough nut to crack.
But that was until we found CoSchedule. (We call it – “The Superhero Tool”.)
It’s not just some thing, it’s a lot of things.
Simply put, it’s a marketing calendar and tool that’ll help your business to be totally organized. But how? Watch this video.
I guess the video explains a lot. But I’ll just round it up for you.
Like I mentioned before, managing an awful lot of different tasks and keeping up with the process was getting tough for us. The deadlines were getting scary and the team were confused.
It was simply because we weren’t organized and we didn’t had the right tool for it.
A Marketing calendar is exactly what we needed! And CoSchedule gave us more than that.
Now, our team can easily work collaboratively and track the progress.
We create different types of content. Blog posts, infographics, gifs, whiteboard videos, 2D animations, emails, you name it. And the process of each different types are almost the same. It’s just the topic and content in it that are going to be different.
And that’s where the ‘Templates feature‘ comes in. It lets you create custom templates that you can easily add to new projects.
The drag and drop feature and the user friendly interface is a relief for our employees who aren’t much of tech savvies. (I love playing around with the calendar when nobody’s looking. It’s so fun 😀 )
Not just blog posts, but social media content can also be scheduled. And the best part? CoSchedule analyses and will figure out what’s the best time to post stuff on your pages by analyzing the data.
This helps us to roll our posts out and bring in higher traffic & user engagement.
Deadlines aren’t really scary as it sounds. In fact, they keep you aware of the goals you need to meet and make you more productive. With CoSchedule, our team is now able to get things done even before the deadline. It’s workflow at its best.
Within the projects, it lets you assign tasks to your team members. With people from different departments in each projects, things are getting way easier for our project managers.
I’m not much of a Google Docs fan. I’m used to Evernote for years. And CoSchedule lets you integrate other apps like Evernote (& even Google Docs). Yippee!
And then, there’s the WordPress integration.
CoSchedule’s WordPress integration is its best feature. It lets you plan, assign tasks, create content and publish it to your website from one place!
There’s no doubt that CoSchedule has doubled our team’s productivity and workflow management. We’re loving it. And if you’re also looking for the same to happen in your company, click on their logo below.