When you choose an explainer to talk about your product, service, a process or an idea, you also need to think really hard about what kind of video you want – whether you’re a brand manager, VP of Sales, HR manager, corporate communicator or trainer-educator. You have to ask yourself these questions: Who is my audience? Who am I targeting? What is my goal? What mood or message do I want to convey? What’s my budget? Depending on the answers, you might end up choosing one of these styles:
This is one of the most commonly used styles, and the first thing people think of when they hear ‘explainer’. These videos were first made popular by startups, and it tends to be popular because it’s relatively cheaper. When you launch a new product, their cute factor and informality is attractive to the audience, making them more receptive to your product.
What’s the difference between 2D and 3D? 3D looks much more textured and realistic, has high quality and is visually stunning. But 3D animation is expensive compared to 2D, and is not a suitable option for those on a small budget.
Also known as sketchboard or RSA animations after the institution that made them famous, these are effective in explaining complex ideas. They use a series of animated drawings that unfold in front of the audience, like the classroom whiteboards in school. Whiteboard has an informative style, and is a good choice for tutorials, training videos, educational videos, technology solutions, and in-depth explanations of an idea, product, service or process.
Self-explanatory. Live videos are best for products like hardware devices or home appliances, which require a live demo and some time to get their features across to the audience.
Now, these are just guidelines. You can ignore these and go for whatever video style you prefer, because the only thing that matters in the end is the story and quality of the animation. Whether you’re trying to promote your product, build awareness, train people or explain a radical new idea, the ultimate purpose of all videos is to educate.