Written by Amal Rafeeq October 21, 2016

10 Awesome Software To Make Explainer Videos

Explainer Video Software

Wondering how to get a free 2D animated or whiteboard explainer video? Read the reviews of the best explainer video software to do it yourself

Explainer videos are a great way to easily convey ideas and deliver messages to your audience. Leveraging the power of visual graphics can help you to promote your startup business or boost your product conversions.

Here’s the list of the best explainer video software to create compelling animated videos and improve your marketing.

Tools For Creating 2D Animations

Here’s the quick list so that you can jump to them.

Just like the term says, 2D animations are those videos with 2 dimensional designs and graphics. These online tools works well for it.

#1) PowToon

Enough with those boring Powerpoint presentations? PowToon is a free online software that lets you create cool animated videos.

PowToon animated video creator

PowToon is simple & easy to use!

They have some really good ready-made templates to produce high quality animations. Their “drag and drop” really easy to use and without any technical knowledge.

#2) Prezi

Imagine this: A presentation with boxed-in slides. Zoom in and jump to other items to explain more about them. And with awesome animations. Wouldn’t that be engaging?

That’s exactly what Prezi does. It lets you tell stories visually by combining the freedom of an open canvas & motion to keep audiences engaged as you conduct your presentation.

#3) Animaker

With 5 different video styles and 120 different types of animations, Animaker lets you make really beautiful explainer videos for your product. This Do-It-Yourself software is also to use.

Their typography & infographic template styles could be really useful for content marketers.

#4) GoAnimate

GoAnimate isn’t free, but it sure isn’t an ordinary animation editor as well. What’s so special about them?


This online animation tool is one of the fastest yet with professional output. I personally love their background setting and characters. Those templates are fun to watch and highly converting for sure.

#5) Biteable

They claim to be “The World’s Simplest Video Maker”. Why do the stand out? Their light and minimal designs!

Biteable’s free version is more than enough to create awesome explainer videos. It lets you create HD quality videos and directly publish them to YouTube. But if you wanna remove their watermark or download the produced animation to your computer, you need a premium account. It’s $99 USD/year.


And For Creating Whiteboard Animations:

Whiteboard animations works best for educational videos. It helps you to grab the attention of your audience and explain the idea to them or how things work. Take a look at these creative software below.

#6) RawShorts

If you’re looking for a DIY whiteboard animation creator, you should consider RawShorts first. What you’ll love about this software is their creative graphic templates across a lot of categories.

Its transitions and effects are really impressive too.

#7) VideoScribe

Just like they claim, VideoScribe lets you create “Stunning, high-definition, whiteboard-style animation videos. And you with no design or technical know-how”.

The thing I love the most about VideoScribe is that it lets you edit and make animated whiteboard videos using royalty-free images and music (over 1k of them). Customizing them wouldn’t get any easier too.

#8) MySimpleShow

Instead of a marker or a pen drawing in a whiteboard animation, imaging a hand dragging elements across the screen and swiping them away. That’s what MySimpleShow does.

MySimpleShow user interface

MySimpleShow’s simple and powerful user interface.

Their light weight vector images and animated characters can help you to create interactive visual explainer videos.

#9) Moovly

Moovly lets you add your own audio clips and pictures that can be used to making your whiteboard animation. Isn’t that just super cool?


Moovly's doodle marker style.

Moovly’s doodle marker style might be just what you need.

Its precise editing tools is something I’d personally suggest as well.

#10) Easy Sketch Pro (Last & Maybe The Least?)

This isn’t a popular software (yet). But their whiteboard doodle software’s drag and drop interface is really easy to use.

Over To You

The video revolution is here. If you’re reading this, I’m pretty sure you understand why keeping the pace up with current marketing strategies is important for any business, product or startup.

Obviously, explainer videos is one the best way to increase your ROI and get your target audience to take actions. But, if your company is trying to keep the expense down or doesn’t have a budget that you decided to choose these DIY tools, I’m sorry to break it to you that it’s not the wisest one you’re going to make.

While these software and free online tools gives you a lot of features and templates, you’ll not be having full control over the video or output the script the way you want to so that you can convert your customers into buyers.

That’s where we come in. We are an explainer video company that creates professional and highly compelling videos. We’ll help tell your story with a great explainer video. And we’ll certainly make you go wow.

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Amal is the digital marketing strategist at WowMakers. While he's not doing experiments and optimizing the inbound channels, you can find him solving different kinds of Rubik's cubes.