Casestudy / GWC Logistics
How a 2D logistics explainer video helped Qatar's leading logistics powerhouse launch Al Wukair Logistics Park
Industry
Logistics & Warehousing
Geography
Qatar
Format
2D Animation
99sexplainer runtime
2Disometric animation
3delivery formats
MSMEsthe audience it had to win
Al Wukair Logistics Park is one of GWC's milestone projects. It gives micro, small and medium-sized businesses industrial workshops, storage units, showrooms and open yards, all through a single one-page contract and simple processes. Through the park, GWC aims to contribute to the Qatar National Vision 2030.
GWC is the leading provider of logistics and supply-chain solutions in the State of Qatar, serving a wide range of industry verticals. The company is backed by a team of experts, state-of-the-art IT systems and logistics infrastructure that includes the largest logistics hub in Qatar, the Logistics Village Qatar.
The GWC team came to us for a logistics explainer video that could set out the park's offerings clearly and move their target audience to consider it.
- Client
- GWC (Gulf Warehousing Company)
- Industry
- Logistics & Warehousing
- Geography
- Qatar (GCC)
- Audience
- Micro, small and medium businesses (MSMEs)
- Service
- 2D animated explainer video
- Deliverables
- 99-second explainer (master, WhatsApp cut, YouTube subtitles), plus two follow-up films
- Language
- English
- Website
- gwclogistics.com
The brief
Objectives
GWC set three goals for the film:
- Create content the target audience could understand and take in easily.
- Explain the park's offerings so that audience would consider it.
- Establish GWC's presence on social media through the video, with one call to action: Contact us.
How We Made It
The brief and kick-off call
A questionnaire on background, objectives, requirements and expectations, then a working session to lock the message and the audience.
Concept
A storyline built for small and medium-sized business owners: simple, relatable images that keep a viewer interested.
Script
Informative, conversational, and free of jargon, so the offer reaches the right people the first time.
Storyboard and style frames
Every scene sketched and approved, then the isometric look defined frame by frame.
Animation and voice-over
Animated human characters, subtle music and a clear voice-over on a clean, uncluttered screen.
Sound design
Sound effects that tie the visuals together and sit under the voice-over without drowning it out.
Inside the film
One park, shown from every angle
The story follows a business owner from the road in to the paperwork and the park. Here are a few beats from the finished film.
Step 1
What GWC told us before we drew a frame
Following our process, the client filled out a questionnaire covering their background, objectives, requirements and expectations. We design the brief before we design the deliverable, so this is where the work starts.
From the answers and the discussions that followed, we understood GWC's objectives and parameters and could work accordingly: emphasis on quality and clarity, and the key points highlighted.
At this stage, ideas were shared and discussed between us and the client to create a first draft of the video's storyline.
Step 2 · Concept
A story for small-business owners
Once the client's ideas were collected and put to paper, we shared the video concept with them.
For GWC Logistics, the concept focused on small to medium-sized business owners. So we used simple, relatable images and a storyline that could keep viewers engaged and interested: a showroom, a warehouse, a workshop, each with its own people at work.
Step 3 · Script
A script with no jargon in it
Our scriptwriters wrote a compelling, informative script, one built to move GWC's target audience to take action.
The script explained GWC's offerings the way they wanted them explained, while keeping the content informative, the tone casual and conversational, and jargon to a minimum, so it could reach the right audience.
Step 4 · Storyboard and style frames
Pre-visualising the park from above
To pre-visualise the animation, we shared a storyboard with sketches of every scene in the video (see the approved storyboard). Once it was approved, the style frames followed.
Why an isometric style
Al Wukair Park's selling points are spatial. It sits between Hamad Port and Hamad International Airport, and it packs workshops, storage units, showrooms and open yards into one site. A street-level view cannot show that.
An isometric illustration can. One bird's-eye frame holds the map, the road links and every unit type, so a first-time viewer takes in the whole offer in seconds. It also keeps every scene consistent, from the gate to the showroom floor, so the park reads as one place the viewer could walk into.
Step 5 · Animation and voice-over
Human characters, a clear voice, a clean screen
A video with some human element helps viewers understand and connect with the message.
So the film was made with animated human characters, subtle music, and a crisp, clear voice-over. Keeping the screen neat and simple, one room, a few people, one point at a time, let the video hold viewers' attention without distracting them.
Step 6 · Sound design
Sound that carries the voice-over
Sound effects play a major role in finishing a video well.
The sound design for this film tied the visuals together and carried the voice-over without ever drowning it out. Together they carry the viewer from the first frame to the last without a jolt. Press play to hear the mix.
Impact
A launch-day post GWC called its most engaged, and two more films
GWC reported thousands of views on LinkedIn and its other social channels on the day the video launched, and tagged it the company's most-engaged post within 24 hours.
The brief asked for a film MSMEs could take in easily, in a look of GWC's own. The client's verdict on the final cut, in its review: “This is perfect.”
Happy with the first project, GWC came back to us twice more, most recently for its official FIFA World Cup Qatar 2022 logistics film.
3films commissioned by GWC
24hto GWC's most-engaged post
FIFA 2022World Cup logistics film followed
“Perfect”GWC's word for the final cut
In their words
From my first review the film was coming together nicely, and the final cut was perfect: our management were happy with it, and the delivery covered everything we asked for, from the presentation master to the WhatsApp cut and the YouTube subtitles. The team's support and cooperation were exemplary throughout, and we have since come back to WowMakers for two more films.
Have a place, a product or a process that takes a meeting to explain? Talk to us about an animated explainer video like this.
The follow-up films
One explainer became three films
The Al Wukair explainer opened the door. GWC then asked for a whiteboard film on the company's own story, and a 2D explainer on its work as the official logistics provider for the FIFA World Cup Qatar 2022.
01
The GWC story, on a whiteboard
02
Delivering a World Cup like no other
Questions buyers ask
Planning a logistics or industrial explainer video?
How much does a logistics explainer video like this cost?
How long does a 2D explainer video take to produce?
Three to four weeks of production for a 2D animated explainer. GWC's ran from the questionnaire in mid-April 2021 to final files at the end of June, with the client's management reviews in between.
Do you make explainer videos for companies in Qatar and the GCC?
Yes. GWC in Qatar commissioned three films from us between 2021 and 2022, including the official logistics film for the FIFA World Cup Qatar 2022. The whole process runs remotely: a questionnaire, a kick-off call, and reviews by email and WhatsApp.
What do we get at the end?
The film in the formats you will actually use. For GWC that was a high-resolution master for presentations, a low-resolution cut for WhatsApp, and a subtitle script for YouTube.
For the record
GWC logistics explainer video: the facts
WowMakers produced a 99-second 2D animated explainer video for GWC (Gulf Warehousing Company), Qatar's leading logistics and supply-chain provider, to launch Al Wukair Logistics Park to micro, small and medium businesses. Isometric illustration, animated human characters, English voice-over, delivered as a presentation master, a WhatsApp cut and a YouTube subtitle script. Produced remotely from India for a Qatar client between April and June 2021. GWC commissioned two further films in 2022: a whiteboard company story and the official FIFA World Cup Qatar 2022 logistics explainer.
Work with us
Have an offering people need to understand?
If your product or service takes a meeting to explain, we can script, illustrate and animate a concise film that explains it, delivered in the formats you need.
Or explore our animated explainer video service, the explainer video cost guide, and other case studies.
