11 Red Hot Animation Trends That Will Rule 2020

Animation trends 2020-wowmakers

At the turn of the previous decade, animations had crossed onto new dimensions and changed the threshold to what was possible and plausible.

As one of the most dynamic and fastest-growing industries in the world, animation is never a stranger to innovations and a myriad of trends! Now whether you are a seasoned pro or an aspiring animator, you would want to be well aware of what is similarly ticking in the world of illusions.

The most interesting slice in here is that, the discipline of animation ages with grace. As we turn into a new decade of creating illusions, we just cannot wait to discuss with you some of the growing trends and practices that will change the spectrum of animation.

So here we are with a compiled list of game-changing trends that will make the new decade really exciting!

Here’s what’s red hot in 2020!

1# Thin lines

Motion design is home to powerful tools and thin lines are one of them. The distinct advantage of thin lines is that it is often animated like it is drawn. Despite its power and potential of setting up the right tone of the message, thin lines are often underrated.

However, these lines often fulfill a variety of tasks. Setting up directions, defining shapes and separate elements is a walk in the park with this new trend.

The single thin line usage gives animations a clean, elegant and modest style. If a straight vector line can denote an iconic, business-like style, then sketchy lines would suggest a handicraft feeling. And if the animation seems to feature noodle arms, round eyes, and bean-shaped heads, it would then resemble a cartoon. It seems thin lines do more than spew simplicity into animations.

The popularity of line animations is growing every year and it is likely that the demand will continue to rise in 2020 also.

A simple line opens up an endless space for creativity and imagination. So, why not?

#2 Gradients

Color transitions, or Gradients, are in the animation bandwagon these days. Large organisations like Stripe, iPhone and Instagram have a soft spot for gradients that they dribble so much of it in their UI, illustrations and backgrounds, which makes it instantly attractive.

The Gradient trend was said to have taken a backseat having lost its charm not too long ago, losing to flat designs. But come this 2020, its popularity seems to have reached an all-time high and it sure looks like the contest is far from settled.

Although, there’s a reason why it has trumped flat designs. With gradient, there are endless ways to open up creativity and enhance a design with more depth.

On top of that, gradients have the hallmark of mixing different shades of color, bringing out new color combinations which ultimately becomes the centerpiece of any design.
Incorporating gradient in a brand color palette, logo, packaging, marketing and print materials, web design, or during an app development would be some of the areas animators will work in the future.

#3 Isometric animation

Isometric animation offers the best of both 3D and 2D. One might say it kinda looks like the offspring of flat designs and 3D but if you need more perspective on an object, this is the technique to get your hands on.

Isometric animations do this by depicting three-dimensional elements in two dimensions. It works for showcasing almost any product, business or service. This technique is quite popular, with its combination of simplicity and ideal use of objects.

It allows more details with less clutter, which explains the reason why more animators are adopting this style in recent times. Having elements in 3D opens up nook and crannies that were previously unavailable. Being able to see the front and sides of the product helps to get the people to talk more about the product.

For example, for those products that look great in 3D, isometric animation is the perfect visual metaphor.

#4 Vertical Ads

Innovations have been at the forefront during the information age and it has given substantial depth to the concept of vertical ads.

According to media reports, it is believed that people hold their phones vertically for about 94% of the time. It’s no wonder that the trend for vertical video ads will soar high in 2020, considering how much time we spend viewing content on our smartphones.

This allows animators to experiment with type and design, overlays, texture and use 3D, stop-motion or motion graphics to animate and create the best vertical ad.

With social media platforms like Instagram, Snapchat and Facebook that have long been using the vertical content format, strategies are constantly devised by marketers to deliver interactive and personalized ads. Vertical ads might be the one that gets to drop the anchor keeping in mind the longevity of all these digital platforms.

#5 Digital Surrealism

If you are game for clean-cut visuals and three-dimension life on flat screens, this is your trend!
Digital surrealism is about adding captivating imagery and it makes well-known objects behave in unexpected ways. We are talking about evaporating objects, the magical formation of things and more!
With bubbles that never pop, liquids transforming into solids, digital surrealism extends the limits of animation making it one of the finest trends to follow in 2020.

#6 Kinetic typography

Typography is typically not to be messed around with. However, people love stretching, twisting and distorting letters. This has offered the world the chance to come up with beautiful combinations that generate good results.
One added advantage of it is that a text-based animation does not cost a lot of money to create, and it is equally instrumental even when it comes to producing results.
With the power of kinetic typography, one can attract new customers and retain them. The combination of stylish moving texts and audio helps viewers to grasp the core ideas of the video. Now promoting brand name and getting the attention of the users is a cheaper proposition thanks to this new trend.

#7 Liquid Motion

This is a trend that has been around for a while but continues to enjoy its rising popularity thanks to After Effects which has pushed it to new levels in the past 5 years.
What happens, in general, is that the organic shapes transform into a liquid state which paves the way for fluid transitions. It also opens the door to more creativity where you can replace clean transitions with splashy shifts.
As you can see, it is simply a delight seeing the liquid transforming into new shapes.

#8 Seamless transitions

This type of transition has caught the eye of animators around the globe and it has been in use mainly for the professional outlook it bestows in animations.
Designers are bringing down the number of cuts and are effectively using sleek technologies to allow a more personal touch to the video, and as a result, seamless transitions don a major role here.
This type of transition has got the distinct ability to draw the attention of the customers and the general audience with its unstoppable pace of motion graphics. Seamless transitions will work great for creating products showreel which without a doubt, and results in the smooth flow of any video.
These transitions differ from the standard wipes, (which cuts from scene to scene) as it is a conscious strategy to use the graphical elements creatively to seamlessly blend from scene to scene.

#9 Motion in UI/UX

Microinteractions

A predominant element in UI/UX design, micro-interaction pretty much rules every app or website out there. For instance, Facebook and LinkedIn have tons of different micro-interactions and the “like” function is the perfect example. Most of the time, we are not aware of its existence, because they have naturally “blended” into user interfaces. However, if you remove it from your product, you’ll sense that something important is missing.
Micro-interactions are the perfect example of subtle changes in UI/UX design that will improve the overall user experience. Every year, every device brings new and innovative interactions with the help of animations and it wouldn’t be a surprise to see the year 2020 roll with a bunch of them.

Neumorphic animations or Soft UI

Neumorphic animations aren’t exactly up and running, but the people are noticing the effects of using it in UI and UX.
Apple was the first product to implement Neumorphic design to help users interact with the product more intuitively.
Considered a modern-day equivalent to Skeuomorphism, Neumorphism introduces an entirely new quality through the use of shadows and glows, highlights and makes certain elements stand out.
The neumorphic revolution began when Dribbble user alexplyuto published a design that pushed forward the trend and similar concepts soon emerged.

3D graphic in UI/UX Design

Be it movies, video games, advertisements, 3D graphics pretty much exist everywhere. So much so that improved browser capabilities have enhanced the use of 3D graphics into modern web and mobile interfaces.
With animations in 3D graphics, products and services can now be a lot more engaging resulting in the improvement of the overall UX of the product.
We predict that more brands will use 3D models to emulate real-world shopping experiences.

Source: Minh palm

#10 2D and 3D Mixed Animation

Combining two different types of animation technique is not common these days.

And mixing 2D and 3D gives the user an in-depth understanding of the concept that does not compromise on an equally enjoyable experience. It is also cost effective because they are only using 3D only in very small parts. Creating a 2D video is comparatively less costly than a full-fledged 3D video.

2d and 3d mixed animation

#11 VR/AR

VR and AR are gonna change the game in so many industries, and the potential for it to affect art and animations is huge. The experts believe that there will be an explosion of VR/AR content in the next 5 years.

Many VR and AR applications that are getting on the animation bandwagon. Pokemon Go was just the beginning. AR and VR have combined to provide seamless Mixed-Reality Experiences and it looks like the floodgates are wide open for more.

All animation trends in a single video

 

BY Deviprasad Ghosh

As WowMakers' content marketer, Deviprasad does more than squabble with commas. With more than 2 years of experience in advertising and inbound marketing, he’s obsessed with creating astounding content that’s straight out of the legends.

Deviprasad Ghosh

As WowMakers' content marketer, Deviprasad does more than squabble with commas. With more than 2 years of experience in advertising and inbound marketing, he’s obsessed with creating astounding content that’s straight out of the legends.

Digital Experience Studio - WowMakers