Frequently Asked Questions About Our Explainer Video Service


The cost for our videos depends on the complexity, type and duration of the video. To give you a rough idea, these are the average prices:

  • The cost for whiteboard - $2300 to $3000 for 60 seconds

  • The cost for a 2D animated explainer video - $3000 to $4500 for 60 seconds

  • The cost for a 3D animated explainer video - $6000 to $9000 for 60 seconds

  • The cost for a live action video - $6000 to $15,000 for 60 seconds

To get a more detailed pricing - Contact us now

The services included in the cost are:

  • Script

  • Storyboard

  • Illustration

  • Animation

  • Voice over

  • Background music

  • Post production

You can check out our process to see it in detail.

Yes, it is on a per second basis. We suggest you keep the duration as short as possible for an explainer video. An ideal duration would be 60 to 90 seconds unless a longer duration is necessary.

Got your own script? Great!

Our Creative Director will go through the script you would be sharing with us and gauge the effort required for the video. We will get back to you with the cost based on the complexity of the script.

We will start the project after an advance payment of 50% is made, and the remaining after the final delivery.

If you require a milestone based payment, get in touch with our Account Managers and we can help you out.

We give discounts on the basis of the number of videos in a project and on the basis of the duration.

If you have a series of videos we can give discounts based on the number of reusable assets. For example, if you plan to use the same character illustrations for multiple videos then it makes sense to give a discount as there is less effort from our part.

The longer the duration of the videos, the lesser will be the cost per second of the video.


It depends on the type of video you require.

A whiteboard video will require 2 to 3 weeks for execution whereas a 2D video will require 3 to 4 weeks for execution.

A 3D video will take 4 to 5 weeks or more depending on the complexity of the video.

We have a tried and tested process that we follow to ensure a quality video for you.

The process includes:

  • Understanding your marketing requirements

  • Creating a concept

  • Preparing a script for the video

  • Sketching a storyboard

  • Drawing the illustrations for the video

  • Animating the illustrations

  • Recording the voiceover

  • Adding the SFX and VFX to enhance quality

If you provide a genuine cause, we will try our best to speed up the timeline by re-allocating more resources for the project.


Yes, even if you are at the other end of the Earth, we can create an explainer video for you, provided you are accessible via phone, email, Skype, Zoom or any other conference apps. If you can provide us with a timely feedback on each stage in our process, we can deliver the video on time for you. Distance hasn’t been an issue for us till date. We have worked with many international clients who are happy with our services.


Yes, we do. You can find our complete process here. For more information you can contact our account manager in the chat box below.

We provide you with 2 iterations at each stage of our video creation process.


There are mainly four different types of videos:

2D animated videos are further divided into object based 2D video, character based 2D video, motion graphics, stop motion videos, etc. You can find more about it in our service page.


Yes, we do. We help you out from scratch. Just give us an idea and your marketing objectives and we will create a story out of it.

We start by providing you with multiple approaches for the video. Once you confirm on one of the approaches, we share multiple concepts with you.

After confirming one of the concepts, we move forward to the storyline. Once the storyline is confirmed, we provide you with a draft of the script. After the necessary edits, we provide you with a final script.

We schedule a call with you and our Creative team at the concept stage to understand your requirement in detail. We provide you with 2 iterations to create the final script which will include all the relevant details.

voice over

Yes it is. One voice over is included in the cost.

Yes, we do. We have a roster of voice over artists from around the world and in different dialects and accents.

Yes, if it is in English or any other Indian languages.

Sure we do. In the language you prefer.


The following are the final deliverables:

  1. The final explainer video in MP4 or MOV format in HD (1080p or above).

  2. A 480p version of the video that has been compressed so it can be shared on WhatsApp.

  3. A high quality YouTube thumbnail image.

MP4 or MOV file with resolution of 1920 x 1080 HD is the usual standard format. But we can deliver in any HD format that you prefer.

You do. We may use the video for our own marketing, but we would only do so with your approval given in writing.

Concepts and working files remain the property of WowMakers. Customer may purchase video working files from WowMakers for a fee of 20% of the project fee.

Concepts and raw or working files remain the property of WowMakers. Customer may purchase video working files from WowMakers for a fee of 20% of the project fee.

Yes there is. Contact us to know more about these rates.

We have quite a few tools in our arsenal:

  • For illustrations we use Adobe illustrator and Adobe Photoshop

  • For animation we use Adobe After Effects and Adobe Animate CC

  • For editing we use Adobe Premier Pro and Final Cut Pro

Note: All the software we use are licensed & premium/paid versions.

Yes, we do. We can work as your backend partner. Your agency will be the point of contact to your client and we will be your creative partner.

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