Frequently asked questions
UI/UX Design, answered.
The questions product and brand teams ask us most often — about process, pricing, deliverables and how we actually work. Don’t see yours? Drop us a line, we’re happy to help.
User experience (UX) design is an umbrella term representing the entire process of creating products and services that provide intuitive and delightful experience to their users.
People widely use terms like “UI/UX Design” or “Usability Design” to represent User Experience Design. However UI (User Interface) Design and Usability Design are subsets of UX Design.
Even though there is User Experience in everything that we use in our everyday lives (like a door, coffee mug or TV remote), off late the term UX Design has been mainly associated with digital/technology products.
The objective of user experience designing is not just creating products that are usable but also engaging, efficient and fun to use.
For any business that delivers its service or product through an app or website, UX design is as critical as sales, branding or marketing. Because good UX design directly improves the bottom line.
Even if it is a bank with brick and mortar branches all across the country, their app would be the most important channel in which customers interact with the business, making UX a critical factor influencing customer happiness and revenue.
Better UX can raise conversion and retention, and cut support costs.
When it comes to the UX design process, there is no universal standard as such. Different companies, agencies, designers and product managers follow different approaches, techniques and tools.
There are multiple stages in the design process as per the methodology you prefer. Our approach is inspired by the “Double Diamond” model proposed by the British Design Council. Our process includes — Discover, Define, Design and Deploy.
1. Discover
This is the first stage where we try to understand the needs of the business, stakeholders and its end users. We also evaluate the desired outcomes, KPIs and full scope of the project in this phase. The activities include:
- Stakeholder interviews
- User research and interviews
- Business, market and competitor analysis
- UX audit (if revamping existing design)
2. Define
This is where we analyse all the inputs, feedbacks, observations and arrange them in order to define the problems and needs to be addressed. The Define stage includes:
- Define the user personas
- Define the problems
- Red route analysis for feature prioritisation
- User journey mapping
3. Design
Design stage starts after the client’s approval of our findings and solutions in the Define phase. It starts with quick sketches to iterate and finalise the solutions. The deliverables include:
- Information architecture
- Wireframes
- User interface design
- Interactive prototypes
- Design systems
4. Deploy
If the client requires it, we have a dedicated team of in-house software engineers to deploy the designs created by our team. The services included:
- iOS/Android/Web development
- Front-end engineering
- Usability testing
- Software/bug testing
- Final deployment (project go-live)
Websites start at USD 4,000 and app, web-app or dashboard design at USD 7,000. Design support and smaller pieces of work are USD 25 an hour. The price moves with the number of screens and flows, how much user research the project needs, the platforms, whether you are redesigning a live product, and whether we also build it. Projects get one fixed quote after a short call, before work starts. For clients in India we quote in rupees: websites from about ₹3.5 lakh and product work from about ₹6 lakh, plus GST. See the price table on our UI/UX design page.
A marketing website usually takes 4 to 8 weeks. Designing an app, web app or dashboard usually takes 6 to 12 weeks, and a design system 8 to 16 weeks. Larger products with several platforms run longer, and we plan them in phases. Scope, platforms, research and review time on your side all move the timeline.
The deliverables could change based on the requirement and nature of the project. Typically we deliver:
- User-research report
- UX audit report (if revamping an existing design)
- Red route analysis
- User persona
- Customer journey maps
- Sitemap
- Wireframes
- UI sketches
- Interactive prototypes
- Design systems
Usually we kick start every project with a detailed brainstorming session with all the stakeholders from the client side. These are the details and data we require before the start of every project:
- Business/organisational goals
- Target audience details
- Product goals
- Expected outcomes and KPIs of the project
- Technical specifications
- Market research data, if any
- Previous user experience audit results, if any
- User analytics data, if any
- Business reports
Yes we do. We have a small and very capable team of software engineers in house, experienced in iOS, Android and web development.
We also work with software and engineering-focused companies as their UX partners. However, we don’t usually offer software development as a standalone service.
We extend our support according to the client’s requirements. After User Acceptance Testing (UAT), we provide support for the next 3 months.
If the client has opted for an Annual Support Contract (ASC) with us, we are available throughout the period of the contract.
There are a multitude of tools designers use across the various stages of UX design. Our team typically uses the following:
- User research — Hotjar, Usabilla
- Design — Figma
- User testing — Crazyegg, UserTesting.com
- Project management — Basecamp, Notion, Linear
- AI assistants — ChatGPT, Claude
Want the full picture?
See how design at WowMakers becomes a system that compounds — brand, product and web as one decision.