AI Video Agency / Process
How we make an AI film, step by step
Five steps, the same on a 15-second ad and a six-minute film. You approve the script and the look before anything is generated, and a person checks every shot before it reaches you. A short AI ad usually takes one to two weeks.
The five steps
From brief to finished film
Every AI film we make follows the same five steps. The first two decide the film; the last three make it.
Brief
We agree what the film has to do, who will watch it and where it will run. We ask for your brand guidelines, product images and any footage you have. If the brief is not the whole story, we say so early, before anyone writes a line.
Script and look
We write the script and the voice-over, then make style frames and a storyboard: still images that fix the look, the light and the framing. You approve both before any footage is generated, because this is where a change costs least.
AI generation
We generate each shot from the approved frames, many times over, and keep only the takes that match the look. A person checks every shot for hands, faces, on-screen text and brand colours, and sends the failures back.
Edit and polish
We edit the film, mix the voice and music, and add sound design. Where AI cannot get a detail right, such as app screens or on-screen text, we rebuild it by hand as animation. You review the cut and send notes against timecodes.
Delivery
You get a 4K master, plus the cut-downs, vertical and square versions and language versions in your quote. Every right we hold in the finished film transfers to you.
Who does what
Our part, and yours, at each step
| Step | Our team | Your part |
|---|---|---|
| Brief | Our client partner scopes the brief and the plan | Share the goal, the audience and your brand material |
| Script and look | Our creative lead directs the script; our designers set the style frames | Approve the script and the look |
| AI generation | Our team generates the shots and checks every shot | Nothing; this step runs in the studio |
| Edit and polish | Our editors cut the film, mix the sound and fix frames by hand | Review the cut and send timecoded notes |
| Delivery | We export the master and every version in the quote | Approve the final cut |
Human checks
Where a person checks the work
AI makes the shots. People decide which ones stay. Four checks run inside the work, and you hold three of them. Then you approve the final cut.
You
You approve the script
Nothing is generated until the words are right. On our last long film, the script went through four rounds before sign-off.
You
You approve the look
Style frames and a storyboard fix the look before generation, so the film holds one style from the first shot to the last.
Our team
We check every shot
Hands, faces, on-screen text and brand colours are where AI still slips. A failed frame goes back for another generation or gets fixed by hand.
You
You review the cut
You send notes against timecodes, and we fix them in the review rounds agreed in your quote, before the final cut.
Timings
How long an AI video takes
Timings run from the start of work. Review time on your side is often the longest part.
| Film | Typical time |
|---|---|
| Short AI ad, 15 to 30 seconds | One to two weeks |
| AI film of about 60 seconds | Two to three weeks |
| Long film of about six minutes | First full draft about three weeks after approval, then review rounds |
One project
One film, from brief to final cut
A six-minute corporate film we made for an enterprise technology group in the GCC, with AI and a painted look.
- The brief
- One film of up to six minutes to show about twenty projects. We said early that the bigger projects would get more screen time, so the film would not feel like a list.
- Script
- Four versions in six days, worked through with the client's team, then sign-off.
- Look
- A painted-matte style, fixed in style frames before any footage was generated.
- Generation
- About 1,500 AI generations, chosen down to 69 shots.
- Frame review
- In one review pass, 58 of 74 frames failed and went back.
- Hand work
- Some product screens could not be generated or shared, so our team rebuilt them as animation.
- First full draft
- Three weeks after approval.
- Client review
- Timecoded notes on the first cut, such as a few characters looking too realistic for the painted style, fixed over several rounds.
- Final cut
- Delivered in October 2026. The film stays private under the client's confidentiality terms.
FAQ
AI video process questions
Prices are on the AI video cost page, and our tools and services on the AI video agency page. Starting from photos you already have? See AI videos from existing photos.
How long does an AI video take to make?
A short AI ad takes one to two weeks, and a 60-second film two to three weeks. Our most recent six-minute film reached its first full draft three weeks after approval. Review time on your side is often the longest part.
Can we change the film after it is generated?
Yes, within the review rounds in your quote. A change to the script or the look after generation means making those shots again, which takes longer than the same change at the script stage. That is why you approve both first.
Do you use our brand guidelines?
Yes. We build the style frames from your guidelines and product images, and check every shot against them for shape, colour and label accuracy.
How do you check AI shots?
A person reviews every shot for the usual AI faults: hands, faces, on-screen text and brand colours. A failed frame goes back for another generation, or we fix it by hand in the edit.
Who works on our film?
The leads named on our AI video agency page scope the brief and review the film before it ships: a creative lead, a head of design and a client partner. Designers and editors from our studio in Kochi make it.
What do we receive at the end?
A 4K master and every version in your quote, such as cut-downs, vertical and square formats, and language versions. Every right we hold in the finished film transfers to you.
For the record
The AI video production process at WowMakers
WowMakers is an AI video agency in Kochi, Kerala, designing since 2011. We make AI films in five steps: brief, script and look, AI generation, edit and polish, and delivery. Clients approve the script and the look before anything is generated, and a person checks every shot. A short AI ad takes one to two weeks, and a 60-second film two to three weeks.
Updated November 2026.
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