Branding / Intuition Plus
AI meets every industry: brand identity and sub-brand architecture for Intuition Plus, an enterprise AI company
Industry
Enterprise AI
Services
Brand Identity · Sub-Brands · Explainer Video
7industry sub-brands under one parent
2curves that make one plus
9colours: 3 primary, 6 secondary
56pages of brand guidelines
Intuition Plus is an AI solutions company. It brings AI into banking, healthcare, energy, sports, telecom, enterprise and education, to help organisations improve how they work today and change what they can do next. Its line: “Optimizing today, transforming tomorrow.”
One company selling to seven industries has a naming problem before it has a design problem. A bank and a hospital each need to see themselves in the brand, and both still need to know it is the same company.
- Brand
- Intuition Plus (Intuition⁺)
- Industry
- Enterprise AI solutions
- Audience
- Organisations in banking, healthcare, energy, sports, telecom, enterprise and education
- Deliverables
- Logo and plus symbol; seven sub-brand lockups; colour and type system; layout system; app and social icons; stationery; imagery direction; 56-page brand guidelines; 2D animated explainer film for Intuition⁺ Enterprise
- Year
- 2024-25 (identity), 2025 (explainer film)
- Language
- English
The mark
Two curves meet and make a plus: AI meets X
The identity is built on one sentence: AI meets X, where X is the client's industry. The symbol draws it. Two fluid curves, one for AI and one for the industry, meet and lock into a plus.
The plus also finishes the name. It sits as a superscript after the wordmark, so “Intuition” and “Plus” read as one word and the symbol never needs explaining.
The wordmark uses customised lettering with clean lines and geometric precision, so it sits with the plus as one shape.
Sub-brand architecture
Seven industries, one parent brand
The architecture puts every sector under the parent and keeps the parent in front. Each sub-brand is the Intuition⁺ logo, untouched, with the industry name added as a supporting word in Creato Display Bold: Intuition⁺ Banking, Healthcare, Energy, Sports, Telecom, Enterprise and Education.
Two lockups cover every format. Horizontal, with the industry to the right, for website headers, signage and business cards. Stacked, with the industry under the logo, for social avatars, app icons and other square spaces.
So a hospital buyer sees Intuition⁺ Healthcare, a bank sees Intuition⁺ Banking, and both see the same company.
Sub-brands in use
Each sector gets its own campaign, under the same name
With the naming settled, each sector can run its own message without starting a new brand. Enterprise talks about going beyond the algorithm. Sports talks about game-changing insights. Banking gets “AI meets banking”.
The parent logo and the sector word appear on every one, so the campaigns read as one company speaking to different rooms.
Colour and type
A palette that is allowed to move
Most brands lock their colours down. This one was set up to move. The presentation calls the brand colour-agnostic, made for the age of AI: neon, bright and vivid hues, gradients and colour shifts that change with the context, the medium and the subject.
For official use, such as stationery, three primary colours hold the line: Charcoal Black, Lime Green and Electric Purple. Six secondary colours support illustration and data.
Sweet Square Pro, a geometric sans with rounded corners, is the primary typeface. Creato Display is the secondary, and sets every sub-brand name.
The system
The plus, taken apart into a layout kit
Deconstruct the plus and you get quarter-curves. Those curves become the layout system: they crop photos, hold headlines and run off the edge of a page.
The guidelines show the kit at 9:16, 1:1 and 2:3, so stories, posts and posters all come from the same parts.
Applications
From conference booths to office walls
The places an enterprise AI company meets its buyers: events, offices, streets and screens. All shown here as presentation mockups.
Stationery and team kit
Print with the curve built in
The business card takes its rounded corners from the plus. The guidelines give the print specifications: an 87 × 55 mm card on 338 gsm matte stock, a 225 × 110 mm envelope and an A4 letterhead, set in Creato Display.
The explainer film
Intuition⁺ Enterprise, explained in under two minutes
In 2025 we made a 2D animated explainer film for Intuition⁺ Enterprise, one of the seven sub-brands above. Employees ask a small assistant robot, with the plus on its chest, about a lost ID card, a leave request and a summary of project risks, and it answers in the chat. The Intuition⁺ Enterprise lockup from the sub-brand system appears near the start and again on the end card.
What it means for you
One brand that can talk to several industries
01
Settle the naming first
02
Grow by adding a word
03
Give the team a kit
What is a sub-brand architecture, and when does a company need one?
It is the set of rules for how one company's name works across several businesses or markets. A company needs one when it sells to different industries that each want to see themselves in the brand. Intuition Plus serves seven sectors, so each one got its own lockup while the parent brand stayed in front.
Should each industry we serve get its own logo?
Usually not, and Intuition Plus shows why. Seven separate logos would split the brand seven ways. Here the parent logo never changes; the industry name is set beside it or under it in Creato Display Bold. Adding an eighth sector means setting one more word, not designing a new mark.
What does a brand identity project for an AI company include?
Are the billboards, offices and booths on this page real?
No. They are mockups from the identity presentation, many of them AI-assisted renders. They show the identity at real scale, on walls, screens, booths and print, before anything is produced.
Do you design brand identities for AI and technology companies?
For the record
Intuition Plus brand identity and sub-brands: the facts
WowMakers designed the brand identity for Intuition Plus (Intuition⁺), an enterprise AI company that brings AI into banking, healthcare, energy, sports, telecom, enterprise and education. The identity was presented in November 2024; the brand guidelines and sub-brand logo files followed in January 2025. Its symbol is a plus drawn from two fluid curves, for AI meeting each industry. A sub-brand architecture gives each of the seven sectors its own lockup, from Intuition⁺ Banking to Intuition⁺ Education, while the parent brand stays dominant. The work includes the logo and symbol, 3D renders, a colour system led by Charcoal Black, Lime Green and Electric Purple, Sweet Square Pro and Creato Display typography, a layout system built from the plus, stationery, imagery direction and 56 pages of brand guidelines. In 2025 WowMakers also made the 2D animated explainer film for the Intuition⁺ Enterprise sub-brand, shown on this page. The billboards, offices and screens shown on this page are presentation mockups. WowMakers is a strategic design partner, designing since 2011.
Work with us
Selling to more than one industry under one name?
We start with how your company and its markets relate. The mark, the sub-brands and the guidelines are built on that one decision.
See our branding services and portfolio, or the rest of our case studies.
