TRAX is an e-commerce app that targets e-bike enthusiasts to purchase e-bikes and customize them according to their preferences.
We designed TRAX as a dream come true application for bike enthusiasts who prefer owning and riding bikes that reflect their personalities. From an array of brands all over the world, they get to purchase e-bikes and customize the components according to their taste on TRAX.
During the brainstorming sessions, we felt that a Neo-Pop Design aesthetic would go well with the brand tone. And in the end, we were able to pull off a design and style that would stay unique to the brand.