UX Audit

UX Audit Report

A UX audit report documents how your product is performing across its goals, users, behaviour, usability, and design — and what to do about it. See what every section contains, download our report guide with a worked example of each, and learn how we run an audit.

Free download

Download the UX audit report guide

See exactly what goes into a UX audit report — all seven sections, each with a worked example. Free, no email required.

Download the report guide (PDF)

What's inside

What's inside a UX audit report

A complete UX audit report works through seven sections. Here's what each one covers:

01

Business objectives & goals

  • The outcomes the product is trying to drive
  • What the audit measures success against
02

User & buyer personas

  • Who the product is really for
  • Whether the experience serves those users
03

Behavioral metrics

  • Conversion, retention, and engagement data
  • How people actually move through the product
04

Heuristic product evaluation

  • An expert review against usability principles
  • The product seen from the user's perspective
05

Attitudinal metrics

  • What users say and feel — satisfaction and surveys
  • Comparison against competitor products
06

Design system evaluation

  • How consistently components and styles are used
  • Where inconsistency creates friction
07

Suggested actions & recommendations

  • The concrete changes to make
  • A worked example of each recommendation

Our process

How we run a UX audit

We work through the same sections the report is built around — so nothing is measured in isolation.

01Set the goals

We start from your business objectives and who your users are, so the audit measures what actually matters to them.

02Gather the evidence

Behavioral metrics for what users do, attitudinal metrics for what they say, including a look at competitors.

03Evaluate the experience

A heuristic product evaluation and a design-system review, seen from the user's perspective.

04Recommend the actions

Every section rolls up into clear, suggested actions you can act on.

Questions we get often

UX audit FAQs

What is a UX audit report?
A UX audit report is a structured assessment of a product's experience — covering its business goals, users, behaviour, usability, and design — that ends in a set of suggested actions. It turns a vague sense that something feels off into a documented, evidence-based picture.
What does a UX audit report include?
A complete report works through seven sections: business objectives and goals, user and buyer personas, behavioral metrics, a heuristic product evaluation, attitudinal metrics, a design system evaluation, and suggested actions or recommendations — each with an example in our guide.
Can I see a sample UX audit report?
Yes — our free report guide walks through all seven sections of a UX audit report with a worked example of each. It's an open download with no email required, so you can see the exact structure before commissioning one.
What format do you deliver the UX audit report in?
A shareable PDF, with each section laid out clearly and a suggested-actions section at the end so your team can act on it directly. An editable version is available on request.
How much does a UX audit cost?
It depends on the size of the product and the depth of review. Rather than a fixed list price, we scope each audit after a short call so the effort matches what you actually need. Reach out and we'll give you a clear estimate.
How long does a UX audit take?
Most audits take one to three weeks, depending on the number of flows and platforms in scope. You get the full report at the end, with the suggested actions ready to work from.
What's the difference between a UX audit and usability testing?
A UX audit is a structured expert assessment that combines behavioural data, attitudinal data, and heuristic evaluation. Usability testing observes real users completing tasks. They're complementary — many teams start with an audit to find where to look, then test the riskiest flows.
Get a UX audit

For the record

What a UX audit gives you

A UX audit gives you a documented, evidence-based picture of how your product performs across its goals, users, behaviour, and design — ending in suggested actions. WowMakers is a strategic design partner: we run the audit, then help you act on what it finds. For the full process, read our complete guide to UX audits.

Want a UX audit of your product? Let's talk.

Talk to us

Got an idea? Let’s talk!

Do you have a project in mind? Got a story to tell the world? Or just want to say hello? Shoot us an email or use the contact form below. We will revert in no time.

Not a fan of filling forms?
Email us to: hello@wowmakers.com

Emails too slow for you? Don't worry!
Chat with us now