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UX Design 15 min read
Top 15 UX Design Agencies and How to Choose the Best One for Your Project- 2021
Have you ever had that million-dollar idea for a product and didn’t know who to touch base with, to develop that idea? Or do you already have a digital product but want to improve customer satisfaction, conversion rate, user retention and loyalty?
Even if you knew a couple of names in the industry, how do you measure their professionalism, commitment and credibility? How can you spot the experts from the imposters?
To help you in this endeavor, we have donned our researcher caps and identified some of the top UX design agencies in the world.
Our team has considered many parameters to come up with this list. We have analyzed case studies, portfolio, experience, team, noteworthy projects, reviews, and clientele to rank the top UX agencies.
If you have any questions about the UX design process, check out all the frequently asked questions here.
Now all you have to do is choose the one that suits your requirements and budget.
Top 15 UI/UX agencies in the world
Here are some of the names that stand tall.
3. Nielsen and Norman Group
5. Work & Co
6. Clay 7. Ramotion
13. Code & Theory
14. Brave UX
IDEO is a global design and innovation company committed to creating positive impact by building experiences that people love.
One of the pioneer design thinking agencies in the world, IDEO is credited with propelling the world to riddle-free user experiences and interaction-based design.
Headquartered in San Francisco, California, the design agency has offices in 9 other locations around the world, with over 700 employees.
The company uses a design thinking approach to design products, services, environments, and digital experiences.
Digital-first diabetes management system
About the project: Ascensia Diabetes Care, a global leader in diabetes care, on discovering the need to move beyond physical devices got in touch with IDEO, their long-time partner to create a powerful app-based service.
They wanted an app that would not only monitor glucose levels in patients, but also elevate the patient experience by providing real-life mentorship, personalized content and a tailored program where they are paired up with a Certified Diabetes Educator.
With this project, they created a digital-first diabetes-management system that helped people with type 2 diabetes live healthier, happier lives through the power of habit.
You can read the entire case study here.
Frog is a global design consultancy where emphasis is on winning good customer experiences, collaborating with visionary leaders, and bringing bold ideas to life.
One of the oldest companies on this list, the frog was founded in 1969 and has expanded to many locations over time. The company currently has its headquarters in San Francisco, California with offices in 15 other locations, with an estimate of 500-1000 employees.
Design Language System for STC
About the project: STC, a leading telecom and technology service provider approached frog to create a design language system to support the design of new products.
They wanted frog to create a more than average self-service application that goes beyond the usual loyalty programs to offer customers a meaningful, personalized experience that came with strategic guidance.
The end result was ‘mystc app’, a flagship product of the design language system that empowered users by providing a seamless experience.
You can read more about the case study here.
#3 Nielsen Norman Group
Nielsen Norman Group is a UX research and consulting firm trusted by leading organizations worldwide to provide reliable guidance on user experience.
Founded by the pioneers of User Experience – Jakob Nielsen and Don Norman in 1998, NN group is headquartered in Silicon Valley with offices in ten additional locations throughout the United States.
They are widely known for their research-based approach and were one of the first design agencies to study real users as they interact with products. On top of being early champions of good design, their expert team of consultants conduct research, writes articles, and teaches courses.
10 Usability Heuristics for UI Design
In their 20+ years of pushing UX, Nielsen Norman Group has been directly involved in the growth of UX and has advocated for products and websites designed for real user behavior through their research-based projects, finely tuned methodologies, and comprehensive body of knowledge.
Their most popular article to date is the ‘10 usability heuristics’ created by Jakob Nielsen.
The 10 heuristics remain unchanged and relevant since 1994 and have been instrumental in defining the fields of usability and user experience. They have influenced thousands of products, and the design community is forever indebted to them.
Read more about heuristics.
Method is a global strategy, design, and engineering consultancy that crafts powerful, practical digital experiences. They use multidisciplinary, multi-platform design thinking to create beautiful and extendable solutions.
Created in 1999, Method quickly rose to contention the same year when they collaborated with Autodesk. Since then Method has expanded and opened offices in over 30 locations across 12 countries with over 200 smart individuals bringing diverse skill sets to the table.
Digital transformation of Mcdonald’s
About the project: Method partnered with McDonald’s to offer every customer a globally connected digital experience that was still grounded in physical customer service.
To pull this off, Method conducted research processes that involved quick iterations and prototyping to understand and observe customer behavior.
This human-centered approach enabled McDonald’s to shift to a coherent, global expression of the brand, with a Global Digital Design System that scales across products — web, mobile app, digital menu boards, and in-store kiosks.
With Method’s help, McDonald’s was able to elevate the brand’s vision digitally and kickstart a digital transformation based on empathy.
You can read more about the case study here.
#5 Work & Co
Work & Co is a technology and design company known for designing digital products that transform companies.
Founded in 2013, Work & Co is headquartered in Dumbo, Brooklyn with offices in 6 other locations, and more than 400 talented team members who embody the ‘Work’ and ‘Company’ that they are most famously known for.
Website redesign for Lyft
About the project: Lyft in a bid to be the friendlier and fairer ride option decided to bring in Work & Co to redesign their website.
The design agency wasn’t just looking at a run-of-the-mill web redesign, but a revamp with emphasis on a couple of objectives that could attract drivers and riders and show continued growth.
Work & Co’s design solutions were many and one of them was split navigation that gave riders and the drivers a separate, streamlined, personalized application flow.
The design team also developed a blog, The Hub, built on their CMS so that team members could easily publish posts.
The overall result was a digital experience that improved the driver acquisition flow, speedier approvals and engaging user experience, which resulted in a significant increase in the driver conversion.
For more details about the project, click here.
Clay is a digital product and user experience agency known for designing products by applying behavioral science to customer experience and human-centered enterprise software.
Based out of San Francisco, California, the agency was founded in 2009, with over 4 employees to handle Product Strategy, UI/UX Design and Brand Strategy. Fast forward to 2021, Clay now houses 50 of the sharpest minds in design to help them in all their endeavors.
Redesign and development of Slack’s web platform.
About the project: With a significant amount of Slack teams created, the Slack website is a huge driver of growth for the company. The biggest challenge here was to convey and cover all the features of the product without making any of the viewer’s experience dull.
Therefore, the aim of the redesign was to create a web platform that was easy to navigate, comprehensive, focused on prospects, and helped the website better communicate the brand.
Clay’s design team responded by creating a clean and crisp UX that was as self-explanatory as it can get. The end result was an overview of how the product worked, rich with feature descriptions and how the product can improve team communication with more resources at the user’s disposal. You can visit the redesigned website here.
Ramotion is a team of multidisciplinary digital product experts focused on branding, UI/UX design, mobile, and web development.
They were founded in 2009, with headquarters in Burlingame, CA who offer design, development and marketing services to growing startups and Fortune 500 companies. Their studio is intentionally small, so that they can focus on a few clients at a time.
Redesign of the support portal -Turo
About the project: Turo is a car-sharing company based in San Francisco, CA with over 4 million registered users and 170,000 owned cars available for rental. Turo approached Ramotion to help redesign their customer support experience.
During the redesign, Ramotion extended Turo’s brand language across all of their design components and improved the iconography for Turo’s support portal categories, to help achieve easy recognition.
They redesigned the structure of the pages and categorized the main sections and visitor types improved the navigation within each article and supplied the most viewed ones with supportive icons.
The end result was a redesign that enhanced content readability, navigation, and an interface that reduced the support team’s load and increased self-service by 58%.
Instrument is a design agency with an emphasis on branding, communication, and innovation principles. This, according to them, helps design products strategically connect with a brand.
Founded in 2002 with headquarters in Portland, Oregon, Instrument is committed to creating powerful tools that propel brands and customers to innovative user experiences.
Their team of technologists, strategists, and creative problem solvers add up to more than 250 in number.
Better shopping experience for Nike
About the project: Nike wanted a better shopping experience, which clubbed their app and physical spaces to serve every customer faster.
Instrument worked closely with Nike Global Digital Design to create an in-store experience that made retail seem a bit more engaging than usual.
Customers with the newly designed app could now scan products, get notified on the status of fitting rooms and pick up the online purchases directly from the store eliminating the need for carrying a wallet or wasting a lot of time waiting.
Designit is an experience innovation company with creativity at its core, and a focus on building meaningful relationships with progressive, long-term partners.
One of the oldest design agencies in the mix, Designit offers integrated strategic design and innovation services, including product design, experience design, and service design with an emphasis on mobile and digital media.
Headquartered in Copenhagen, Denmark, the design agency has 17 offices worldwide and has a team strength of 50 talented employees.
Location: New York, Madrid, London, Melbourne, Tokyo, Berlin and many more.
AutoInisghts platform for Mahindra
Mahindra was focused on bringing in the latest technologies through innovative solutions for pre-owned car owners in order to make the car ownership and driving experience as satisfying as that of a new car owner.
They approached Wipro for the task, who later looped in Designit to create an AutoInsights platform, which customers can use to interface with the connected car device.
The end result was an extremely well-received AutoInsights app that offered driver analytics, theft alerts, real-time car tracking, the health status of the car, along with many more safety features.
You can read the entire case study here.
Obvious is an award-winning product and strategy consultancy that partners with businesses to create digital experiences their customers love, across strategy, design, mobile applications and web technologies.
Founded in 2013, Obvious has delivered high-impact work for 120+ startups, unicorns, nonprofits and industry titans across many sectors thanks to their incredibly skilled roster of 30+ teammates.
Online food delivery platform for Swiggy
About the project: Swiggy, the online food delivery platform, despite starting as a website, needed a mobile app to organize food delivery and reach the masses.
The Obvious design team came in with clearly defined strategies and aligning cross-functional goals to improve on the common goal of ‘quick delivery’.
Their design team worked with food delivery partners and mapped stakeholder journeys to address pain points within the ecosystem.
The end result was India’s first hyperlocal food delivery app with 50 million+ downloads.
Click here for more information on the project.
Parallel is a product strategy and design studio that helps organizations build better products and experiences.
Founded in 2014, Parallel is headquartered in Bengaluru, India with a team size of not more than 50. Parallel is one of the few companies that uses Design Sprint, a time-constrained, five-phase process that uses design thinking with the aim of reducing the risk when bringing a new product, service or feature to the market.
Rebuilding a fitness app after COVID for Possible
About the project: Possible is a nutrition-based healthcare company, a thriving business based on consultations and sales. But COVID hurt their sales and forced them to rethink their strategies.
They approached Parallel to help them find a new path forward by exploring a digital-first model. Parallel’s design team identified leading fitness apps for Possible’s target audience and did product teardowns to analyze what worked for each app.
They found that the existing app’s UI/UX had many inconsistencies which needed to be fixed. The design team after all the investigations and competitor research decided to build the app using the Design Sprint methodology.
From gamifying challenges, boosting user engagement, to using timely nudges to notify the users about discounts and offers, the Parallel team got users excited about what’s ahead.
WowMakers is a boutique UX Design Studio which also has a strong technology team to develop its designs. The company also offers animated explainer video production, which is important marketing collateral for digital products and services. The team also has hands-on experience in brand identity and content marketing which compliments their UX design services.
Founded in 2011, WowMakers is a close-knit team of designers, researchers, engineers, marketers, artists and storytellers.
They have worked with some of the biggest brands in the world, Fortune 100 companies, government agencies and unicorn startups.
Sports platform for 99Football
About the project: 99Football is an app and website that lets fans around the globe follow live scores, transfers, match results, fixtures, table standings, and more to stay informed about the game.
The 99Football team wanted an all-in-one football app that was visually consistent, easy to navigate, and engaging.
The UX design team at WowMakers identified the personas, mapped their journeys, prioritized features and designed a minimal yet aesthetically pleasing interface to deliver a digital experience that was loved by football fans around the globe.
Read more about the 99Football case study here.
#13 Code & Theory
Code and Theory is a digital-first creative agency that designs best-in-class products and brand experiences.
Founded in 2001, the design agency provides a range of services built to support the entire digital ecosystem. They have more than 250 members in 4 offices around the world.
Their data-driven approach helps them understand every aspect of end-to-end consumer journeys, and powers their work from start to finish.
Digital platform for Washington Football team
About the project: Washington D.C.’s NFL team brought in Code & Theory to bring life to the brand with a digital platform that would help them carry the franchise into the future.
The NFL team were looking for new ways to get their dedicated and enthusiastic fanbase to engage with the brand.
Code & Theory created WashingtonJourney.com, a hub where the fans and the franchise could come together and created a featured timeline that detailed the renaming process, polls, submissions, merchandise, and exclusive videos to keep fans engaged and informed as the team moved forward.
For more about the project, check out the case study here.
#14 Brave UX
Brave UX is a full-service user experience agency that designs and builds complex application interfaces.
Brave UX is known for its singular focus on user experience. Founded in 2014, Brave UX operates out of Washington, DC, with as little as 14 members. Although the number of Brave members are small, they are an effective bunch capable of tackling complex challenges with empathy and intuition.
E-commerce app for Royal Caribbean
About the project: Royal Caribbean needed a tailored booking experience in their website that helps users to book a cruise without much clamor.
The options – 2600 rooms, a dozen decks, shows, dining – are overwhelming to new cruisers and may prompt them to skip to another cruise provider.
The design team at Brave UX came in and designed an intuitive user flow, which is detailed with simple messaging and visuals, all in perfect sync. This enabled Royal Carribean platform to relax the pace, immerse the user and get them quickly to the exact cruise they are looking for.
Fjord, a part of Accenture Interactive, is a design agency where they put people first, to design, build and launch experiences that redefine industries in the constantly evolving digital era.
Founded in 2001, Fjord has a diverse team of 1,200 design and innovation experts in 33 studios around the world.
They combine human-centered approach with robust methodology, and work with some of the world’s leading businesses to make complex systems simple.
Location: Atlanta, Auckland, London, Chicago, Barcelona, Melbourne, Toronto, and many more.
Digital experience for Finnair
Finnair approached Fjord to design a digital customer experience that offered travelers with the best digital travel experience.
Fjord mapped each and every connection between the traveler and the airline, taking it all into account; all the touchpoints that were physical, digital and human. They interviewed Finnair’s management to understand the airline’s strategic objectives and dove into their customer data.
What came out was a travel companion app that can be used to book a flight, pay for parking, find travel information and keep track of travel status and waiting time at the gate. Integrated with Finnair’s loyalty program, it also encourages the discovery of new destinations.
With hundreds of companies in the UX design space, it can be a daunting task to choose the right one (which is why we got to do this in the first place). We hope this article was music to your ears and was able to assist in your quest for a trustworthy partnership.
Now, since you were looking for a design partner, let’s get in touch.
We are ready to help you with any product design challenges you might have. Our well-defined process and experienced team will help you turn your million (or billion!) dollar idea into a successful business.