Casestudy / Mercedes-Benz Car Insurance
How a 2D explainer video gave each Mercedes-Benz car insurance benefit in India a picture of its own
Industry
Automotive & Insurance
Geography
India
Format
2D Animation
2:22explainer runtime
5cover benefits, one scene each
2Dflat vector animation
OwnersMercedes-Benz drivers in India
Mercedes-Benz Car Insurance is an insurance programme for Mercedes-Benz cars in India, sold through the brand's dealerships. Its Star Protect packages cover five things an owner worries about, from the depreciation on replaced parts to a replacement car when the old one is beyond repair.
The film credits Daimler Financial Services India, and it names the insurance companies that partner on the programme. Mercedes-Benz India published it on its own YouTube channel in May 2017.
Insurance is the part of owning a car that few owners read closely. The film's job is to explain it anyway, in English, in under two and a half minutes.
- Brand
- Mercedes-Benz Car Insurance, from Daimler Financial Services India
- Industry
- Automotive, car insurance (BFSI)
- Geography
- India
- Audience
- New and existing Mercedes-Benz owners
- Service
- 2D animated explainer video
- Deliverables
- A 2:22 explainer film with English voice-over and subtitles
- Year
- 2017
- Language
- English
The job
A whole insurance programme in one short film
The film carries a lot for its length: the programme, five Star Protect benefits and the condition on each, a claims promise, an online platform, the partner insurers, and a way to sign up.
It keeps all of it inside the Mercedes-Benz world. The programme first appears at a Mercedes-Benz workshop, where a mechanic hands the owner the Star Protect brochure.
The benefits
One benefit, one picture
Insurance terms are abstract, so each Star Protect benefit gets one image that does the explaining. Depreciation becomes a balance scale. An EMI paid during a long repair arrives on a parachute.
The small print stays on screen
Every benefit comes with a condition. The film shows each one. The voice-over sells the benefit while the condition sits on screen beside its badge: four tyres and rims a policy period, Engine Protector once, two depreciation claims.
A viewer sees every limit, and the voice-over never has to read out a contract.
After the sale
Claims and paperwork, shown as they happen
After the benefits, the film turns to what happens at claim time. A calendar crosses off three working days, the time to pay a claim once the car leaves the workshop.
Then a tablet opens eInsure, the programme's online platform, and a finger taps through what it handles: policy issuance, endorsement, cancellation and claims management.
Inside the film
From a carefree drive to the dealership door
The film opens on a child chasing a butterfly and asks for the same carefree feeling behind the wheel. Then it works through the cover scene by scene, and closes on two drivers who have left their worries behind.
Questions buyers ask
Planning an insurance or automotive explainer video?
How much does a 2D explainer video like this cost?
How long does a 2D explainer video take?
Three to four weeks of production for a studio-made 2D explainer, plus the time your team needs for reviews.
Can an insurance explainer show the conditions without reading out the policy?
Yes. In this film the voice-over carries each benefit, and its condition sits on screen beside the benefit's badge: two depreciation claims a policy period, four tyres and rims, one EMI. A viewer sees every limit without hearing a clause. Your compliance team can review the on-screen wording line by line before animation starts.
Do you make explainer videos for insurance, banking and automotive brands in India?
For the record
Mercedes-Benz car insurance explainer video: the facts
WowMakers produced a 2:22 2D animated explainer video for the Mercedes-Benz car insurance programme in India, credited to Daimler Financial Services India and published on the WowMakers YouTube channel in July 2017. Flat vector animation with an English voice-over and on-screen subtitles, made for new and existing Mercedes-Benz owners. The film introduces the Star Protect packages and gives each of five benefits its own scene (Depreciation Shield, Engine Protector, Tyre & Rims Safeguard, an EMI paid during repairs of more than 30 days, and Vehicle Replacement Advantage), with each condition on screen beside it. It then shows the three-working-day claim payout, the eInsure online platform and the partner insurers, and points owners to the dealership and a toll-free number. Mercedes-Benz India published the film on its own YouTube channel on 22 May 2017.
Work with us
Have a financial product people need to understand?
We design the brief before we design the deliverable, so the script knows what a viewer must understand, which conditions stay on screen, and the one step you want them to take.
Or explore our animated explainer video service, the explainer video cost guide, and other case studies.
